Electric Vehicles: The Dream of the Young

While many people seem to have varying options about electric vehicles, the younger generation seems to be excited about the prospect of cars running on electricity. No matter what kind of car it is they approve of having all electric cars. Electric vehicles do have many benefits such as great fuel mileage and great efficiency, and this seems to be a great point to many young people.

Why the Fascination?

Since electric vehicles seem to run silently and be an innovative vehicle, it seems to have beaten out the older days of engines that shook the ground with their rumblings. Today it seems that silence is more important and leaves quiet time for thinking. Today’s young people seem to have a fascination with a style that allows quietness and uniqueness instead of conformity.

Just Thinking…

If young people enjoy these electric vehicles so much then perhaps it is time to start catering to them. Today many companies are creating electric cars for kids. These types of vehicles are very popular and even parents seem to enjoy what they have to offer. Electric vehicles for kids are far beyond the light foot powered kid cars of yester years!

The Issue of Weight and Safety

Among adults one concern that many people have with electric vehicles surrounds the issues of safety and weight. Various countries have electric vehicles of various models that are being used but most of them fail when it comes to passing safety tests in America. While the batteries in electric vehicles do add some weight to the vehicles, the electric cars are still quite light, which of course does make them more efficient.

One electric vehicle that was made by Chrysler a few years ago was actually not much more than a golfing car that had been re-worked. There was a lot of marketing done for the vehicle but many seemed disinterested in this product. Although the product really did not sell, the company did meet certain goals that it found important.

Driving around town usually results in traveling slower, and many times electric vehicles are great for these lower speeds. In the future, there may be electric vehicles that weight more, and then perhaps they will be able to meet the safety standards of the United States. Although it has not happened yet, one can still hope. In spite of the disadvantages, many young people are still interested in electric vehicles and perhaps in the future there will be greater success with these vehicles in America.

Three Interior Auto Accessories You Cannot Go Without

Most of the auto enthusiasts focus on purchasing exterior car accessories to make their car look good on the road. This makes sense but as most of us look to the outside of our vehicle we tend to not consider the inside of our vehicle.

Why do most car owners focus on the outside of the vehicle? Most of us want to impress others. We act the same way when driving our cars. We want those looking at our cars to be impressed so we buy accessories to impress them. Although it is fun to impress others, there is much to be said about taking care of the interior of your vehicle.

Here are three interior auto accessories you cannot go without. The first is providing interior protection for the floor. The auto floor takes the most interior abuse. With the constant in and out grinding of shoe debris into the car carpet fibers, it does not take long for those fibers to break down. There are many ways to protect the floor. A thermoplastic tray is a popular choice. The tray is custom fit to the specific vehicle. It is available in three color choices: black, gray, and beige. The good thing about these custom molded trays is that they are flexible. They can easily be taken in and out of the car when necessary.

Rubber mats are available that are not custom to the vehicle, but by design will hold road debris in place keeping the mess off the floor. If you are running a tight budget, then vinyl protectors make sense. They are better than nothing and lay over the existing car mats.to protect them.

The second most important interior auto accessory is seat cover protection. The original seats take a lot of abuse almost the same way that the auto mats do. Constant in and out, grinding whatever is left on the seats into the seats. This is not good long term if you are trying to keep the seats looking nice, Custom seat covers are available in many fabrics. Micro Suede, PolyCotton, Velour, Blanket, Tweed, to name a few. Match the fabric to your life style and enjoy years of seat protection.

The third most important interior accessory is a seldom discussed front window heat shield. Heat shields are universal and custom made. Your best choice is the custom made version. It will mold to the specific windshield blocking all the rays of the sun. A car heats up tremendously when parked. A heat shield will not only protect the exposed dash from uv rays but will cool the car interior giving you a more comfortable car when you first get in.

Get exterior car accessories for them. Get interior car accessories for you.

Direct Mail and Direct Mail Marketing for Auto Accessory Stores

Do you own an auto accessory store or automobile aftermarket auto accessory shop? If so you know you must increase your sales through word-of-mouth advertising and referrals, but how do you get the original clientele in to start this landslide of new business?

You need customers and the more you have the more that will tell their friends. How can you generate massive amounts of new business ASAP for your auto aftermarket shop?

Well perhaps, a robust yet inexpensive marketing and advertising program might do the trick. Let me explain; you see, Direct Mail and Direct Mail Marketing coupon packages for Auto Accessory Stores and aftermarket auto service shops makes sense. This is because the return on investment to sending out direct-mail pays off with many new customers.

Direct mail should be sent out from auto accessory stores at least three times per year to areas with in a 25-mile radius and specifically to those people who belong to car clubs as well. The important thing is to get the people into the auto accessory store to look around and know where it is and that it is there so that next time they need something they will come and buy.

Additionally it makes sense to invite people using direct mail to come to a party or get together and this way you have more people out there telling their friends about your auto accessory store. Perhaps you might consider the value of direct marketing and mailing for your auto business as well? Think on this in 2006.